You have to go to the website to see pictures of it displayed!
I was in the store with two customers, Nancy and Laurie, when the UPS guy arrived. I had been telling them I was waiting and waiting and waiting for this yarn and couldn't wait to see if UPS would bring it today. So when he walked in we all started clapping and saying "YAY!". He didn't really know what to do.
Then we oohed and ahhed for a while, looking at the yarn and the patter books. Really really really nice. Shop models coming.... I hope soon.